UX Research
Rigorous user research that replaces guesswork with behavioral data. I help teams understand what users actually do — not what they say they do — so you can build with confidence.
Research services
In-depth interviews, surveys, usability testing, and contextual inquiry designed to uncover the motivations, frustrations, and workarounds your users aren't telling you about.
Turning raw data into strategic recommendations your team can act on. Journey maps, persona data, affinity diagrams, and executive-ready shareout decks that drive alignment.
Understanding the landscape your product lives in. I analyze competitor experiences and market expectations so your design decisions are informed by context, not just internal assumptions.
Building your team's internal research capability. I help establish processes, tools, templates, and governance so research becomes a sustainable practice, not a one-off project.
Methodology
Define research questions, align on objectives with stakeholders, and choose the right methods for the problem at hand.
Recruit the right participants, conduct studies with care, and capture rich qualitative and quantitative data.
Analyze patterns, build frameworks, and distill findings into clear, actionable insights that connect to business outcomes.
Present findings to stakeholders in a format that drives decisions, then stay involved to ensure insights translate into product changes.
What colleagues say
"Estele was instrumental in embedding user research into our product lifecycle and was an unwavering advocate for user needs. She is quick and effective in her approach, and has the uncanny skill of aligning stakeholders and leading teams toward consensus."
"She brings warmth, professionalism, and sharp analytical thinking to every project. Her synthesis work is always clear, actionable, and intensely strategic. This skill was highly impactful in the fast-paced and highly technical environment we worked in together."
"Estele led an exceptional UX Research initiative. Her ability to design, execute, and communicate research findings is unmatched, and she has elevated the company's understanding of user needs to a whole new level."