I help teams build better products through rigorous user research, strategic consulting, and evidence-based design decisions. I also coach UX professionals navigating their next career move.
Services
Turning complex products into intuitive experiences. UX audits, strategy, design systems, and team alignment for B2B and enterprise products.
Evidence over assumptions. User interviews, usability testing, research synthesis, and competitive analysis that drive confident product decisions.
Your career is your most important product. Portfolio reviews, resume optimization, interview prep, and job search strategy for UX professionals.
Why it matters
They fail because people can't figure out how to trust them, navigate them, or get value from them. Most frustrated users don't file a complaint — they just quietly stop coming back.
I close that gap using real behavioral data, not guesswork. Across healthcare, fintech, automotive, energy, ecommerce, telecom, and sports — I've helped teams at Intuit, Verizon, Honda, the Seattle Seahawks, EDF, Lamps Plus, and others turn research insights into measurable product improvements.
Selected clients
What people say
"Estele was instrumental in embedding user research into our product lifecycle and was an unwavering advocate for user needs. She quickly onboarded to a highly-technical product to lead multiple research tracks, distill clear learnings, and drive recommendations that directly elevated our product outcomes."
"She quickly became one of my favorite collaborators. She brings warmth, professionalism, and sharp analytical thinking to every project. Her synthesis work is always clear, actionable, and intensely strategic."
"Estele led an exceptional UX Research initiative, demonstrating not only her technical skills but also a genuine dedication to uncovering meaningful insights that drove impactful decisions. She embodies everything you could hope for in a UX Research professional."
"Since joining us, Estele has been an integral part of the Tableau to PowerBI migration research effort. Her contributions have been instrumental in helping us make an informed decision about our Data Visualization Strategy."