About
UX Researcher, Consultant, and Career Coach helping teams and individuals make better decisions through evidence-based design.
I'm a UX Researcher and Consultant with 8+ years of experience turning complex workflows into intuitive systems across healthcare, fintech, automotive, energy, telecom, and ecommerce.
I've led research initiatives at companies like Intuit (TurboTax Business), Honda, EDF, and Lamps Plus — conducting hundreds of studies with over 1,000 participants to uncover the insights that drive real product improvements. My work has led to measurable gains in revenue, satisfaction, and usability across 30+ shipped products.
I hold a Master's degree in Human-Centered Design and Engineering, where I focused on bridging the gap between research data and product decisions. I'm passionate about mentoring the next generation of UX professionals — which is why career coaching is a natural extension of my practice.
When I'm not researching, I create short-form content about the UX craft and AI on my YouTube channel.
Experience
Led user research for Intuit TurboTax Business, embedding research into the product lifecycle during peak tax season.
Spearheaded UX research at EDF including the Tableau to PowerBI migration and Voice of Customer studies.
Conducted research for Honda's digital platforms, improving navigation and user satisfaction.
Led UX research for Lamps Plus, driving revenue impact through data-informed design decisions.
Researched complex clinical workflows to improve usability in healthcare applications.
Contributed to UX improvements at Verizon, working on large-scale consumer-facing products.