UX Consulting

Turning complex products into intuitive experiences

Strategic UX expertise for teams building enterprise software, B2B platforms, and AI-powered products. I help you stop guessing and start designing with evidence.

30+
Shipped products improved
8+
Years in UX
1,000+
Users observed firsthand
6
Complex, regulated industries

What I offer

Consulting services

Four services, all pointed at the same outcome: a shorter list of the right things to fix, in an order your team can actually execute.

UX Audits

A screen-by-screen analysis of your product with prioritized, actionable recommendations. I identify exactly where users are getting stuck and what to fix first for maximum impact.

  • Heuristic review
  • Flow analysis
  • Accessibility check
  • Severity ranking

You end up with An annotated issue log with severity and effort on every item, sequenced into a fix list your next two sprints can absorb.

UX Strategy

Translating complex business requirements into clear user flows. I help you understand how your organization operates and identify where technology creates the most meaningful impact.

  • Service blueprint
  • Flow redesign
  • Opportunity framing
  • North-star metrics

You end up with A current-state map of how work really flows, a target-state flow, and the sequence of changes that gets you there.

Design System Consulting

Creating and governing scalable component libraries that unify designers, developers, QA, and product owners around consistent implementation standards they can rely on.

  • Component audit
  • Token structure
  • Governance model
  • Adoption plan

You end up with An inventory of what's really in production, a component and token structure, contribution rules, and an adoption plan with owners.

Team Alignment

Connecting user insights, team knowledge, executive priorities, and client needs into strategic recommendations that resonate with both business goals and user needs.

  • Stakeholder interviews
  • Workshop facilitation
  • Decision briefs

You end up with A shared read on the problem, the disagreements named rather than buried, and a decision brief leadership can sign off on.

Selected clients

Intuit TurboTax
Verizon
Honda
Seattle Seahawks
EDF Energy
Lamps Plus

Engagement formats

Four ways to work together

Each format has a fixed scope, a named end date, and a deliverable you can hand to an engineer. Start small if you'd rather see the work before committing to a program — most teams do.

UX Audit

1–2 weeks diagnostic
Fixed scope · the usual first step

You know the experience is costing you something and need an expert read on where, and in what order to fix it.

  • Expert review of up to three core flows
  • Annotated issue log with severity and effort
  • Accessibility problems flagged as they surface
  • Prioritized fix list and a 60-minute walkthrough
  • Best for: a fast, defensible starting point
Scope an audit

Design System Consulting

4–8 weeks build or rescue
Fixed scope · governance included

You have a component library that designers and developers have quietly stopped agreeing on.

  • Audit of what is genuinely in production versus in the file
  • Component and token structure, documented
  • Contribution and review model with named owners
  • Adoption plan sequenced by team, not by component
  • Best for: multi-squad products with drifting UI
Review your system

Advisory Retainer

Monthly ongoing access
Retainer · a set number of days each month

You have a capable team that would move faster with a senior second opinion on tap.

  • Design reviews and critique on a regular cadence
  • On-call input on flows, copy, and edge cases
  • Interview support when you're hiring designers or researchers
  • Quarterly health check on the experience as a whole
  • Best for: teams without a senior UX lead
Check availability

Every engagement is quoted as a fixed scope after a free 30-minute call — no hourly meter, no change orders. Published agency UX programs commonly run from the mid five figures into six; working with an independent consultant means you pay for the diagnosis you need rather than a team you don't. If a two-week audit would settle the question, I won't propose a six-week program.

Deliverables

What an engagement actually hands you

A product screen with four numbered issue pins, beside a ranked issue list where each row carries a severity mark and an effort estimate.
Every issue is pinned to the screen it happens on, then ranked — so the list can be triaged in a sprint planning session.

An issue log, not an opinion deck

The output is built to be worked, not admired. Each row is written so a designer or engineer can pick it up without asking me what I meant.

  • Located — the exact screen and step, with an annotated screenshot.
  • Explained — the principle or evidence it violates, so the fix generalizes.
  • Rated — severity for the user and the business, plus an effort estimate.
  • Resolved — a specific recommendation, not "improve the hierarchy".
  • Sequenced — grouped into what to do this sprint, next quarter, and later.
  • Handed over — a walkthrough session, so the reasoning survives after the document is filed.
An impact-versus-effort grid with fixes plotted as dots; the high-impact, low-effort quadrant is highlighted and holds the recommendations sequenced first.
Impact against effort. The highlighted quadrant is what gets scheduled first — and the dashed items are the ones I'll argue you should drop.

Prioritized against your constraints, not in the abstract

A list of 60 problems is a burden. The value is in the ranking, and the ranking has to reflect what your team can actually ship this quarter.

  • Effort is estimated with your engineers — not guessed from the outside.
  • Impact is tied to a number you already track — completion, support volume, churn, or revenue.
  • Quick wins are separated from structural work — so momentum doesn't wait on a replatform.
  • Dependencies are named — where a fix needs a backend or content change first.
  • Some things get cut — I'll tell you which findings aren't worth your money to fix.

How prioritization works

The severity scale behind the fix list

"High priority" means nothing without a rubric behind it. Every issue I log is rated against the same four levels, which is what lets a 60-item audit be argued about productively instead of line by line.

Severity levels and what they trigger

Severity describes the consequence for the user and the business. Effort is estimated separately, with your team — a critical issue that takes a quarter to fix still gets planned, not skipped.

The four-level severity scale used in every audit, with what each level means and how it is scheduled.
Level What it means Typical example How it's scheduled
Critical Users cannot complete a core task, lose data, or are blocked entirely — including by an accessibility barrier. A required field that fails silently, so the form can never be submitted with a screen reader. Fixed now, ahead of roadmap work.
Serious The task is completable but many users fail, take a wrong path, or need support to finish. A destructive action that looks identical to a safe one, generating support tickets weekly. Scheduled into the next sprint or two.
Moderate Users get through with avoidable friction, hesitation, or rework. Inconsistent labels between the nav and the page it leads to, so people backtrack. Batched into the next planned work on that surface.
Minor Polish and consistency issues with no measurable effect on task success. Spacing and type-scale drift across three variants of the same card. Rolled into design-system cleanup, or explicitly dropped.

The scale is a working convention — adapted from standard usability severity practice — not a certification. What matters is that it's applied consistently across the whole audit and written down, so your team can challenge a rating rather than re-litigate the whole list.

How it works

A clear process from kickoff to impact

Discovery

Week 1

We start with a conversation about your product, your users, and where you're seeing friction. I review what you have — analytics, support themes, past research — and agree which flows are in scope.

Analysis

Week 1–2

I dig into your product — flows, interfaces, data — and benchmark it against best practices, category conventions, and real user behavior patterns.

Prioritization

Week 2–3

Findings are rated for severity, then sized with your engineers so the ranking reflects what you can actually ship rather than an outsider's guess.

Recommendations

Week 3–4

You receive a prioritized report with specific, implementable recommendations tied to business outcomes, plus a walkthrough where the team can push back on any of them.

Implementation support

Ongoing

I stay involved through implementation to answer questions, review designs, and make sure the recommendations turn into real product improvements.

Fit

Is this the right kind of help?

A good fit

  • A complex B2B, enterprise, or AI-powered product that has grown faster than its UX.
  • Support volume, onboarding drop-off, or task completion is a known problem.
  • A capable team that needs senior direction more than extra hands.
  • A redesign about to start, and you want the diagnosis before the rebuild.
  • Designers and developers drifting apart on implementation standards.
  • A decision that has to hold up in front of leadership.

Probably not a fit

  • You need production design and front-end delivery — that's an agency or a hire.
  • You want a visual refresh with no change to flows or structure.
  • The direction is fixed and the goal is an expert signature on it.
  • Nobody will have capacity to act on the findings this year.
  • You need brand, marketing site, or content strategy work.

Client feedback

What teams say

"Since joining us, Estele has been an integral part of the Tableau to PowerBI migration research effort. Her contributions have been instrumental in helping us make an informed decision about our Data Visualization Strategy."

JB
Jennifer Burkle
Associate Director, Experience Design · EDF

"It's been great working with Estele. I have really appreciated her attention to detail and professionalism. Her work certainly helped us clarify the right course of action."

SW
Stuart Wiffen
Senior Director, Digital Technology Solutions

"Estele was able to contribute to our overall change management impacts with her useful insights."

BW
Brenna Wood
Senior Group Product Manager

Detailed walkthroughs of this work — methodology, artefacts, and outcomes — live on my portfolio site.

How I think about the craft

Read before you hire me

Two pieces that cover most of what I'd say on a call — how recommendations get made, and what it takes for them to survive contact with a roadmap.

Questions

What teams usually ask first

What does a consulting engagement cost?
Every engagement is quoted as a fixed scope after a free 30-minute call, so there's no hourly meter and no change orders. Cost tracks how many flows are in scope, how much evidence already exists, and whether you need the plan or the plan plus implementation support. An audit is the smallest way in, and the number is agreed before any work starts.
How long until we have something we can act on?
An audit produces a prioritized fix list in one to two weeks. A strategy engagement runs four to six weeks, but you don't wait until the end — findings are shared at weekly checkpoints, so the team can start on the clear cases while the rest is still being worked.
Do you design the fixes as well as identify them?
I'll design the flows and key screens where the recommendation needs to be made concrete, and I'll review your team's work as they implement. What I don't do is take over production design delivery for a whole product — if that's what you need, I'll tell you on the call and point you toward people who do it well.
What access do you need from us?
A working account in a realistic environment, whatever analytics and support themes you already have, any past research, and 30 minutes each with a few people across product, design, engineering, and support. That's usually enough. NDAs and vendor security reviews are routine.
We have no user research at all. Is an audit still useful?
Yes — an expert review finds the problems that are already known to break tasks, without spending participant budget to confirm them. It's also the cheapest way to find out which questions genuinely need research, so the study you run afterward is narrower and costs less.
Will you work directly with our engineers?
Yes, and the work is better for it. Effort estimates come from your engineers rather than from me, dependencies get named early, and recommendations are written in terms of what your stack can actually do this quarter.
Does the audit cover accessibility?
Accessibility barriers are flagged wherever they surface in the flows under review, and a barrier that blocks a task is rated critical rather than cosmetic. That's not the same as a full WCAG conformance audit with a formal report — if you need that for a procurement or legal requirement, I'll say so and help you scope it.
Can you help us make the case internally?
That's often the real job. Recommendations are framed against numbers you already track — completion rates, support volume, drop-off, churn — and the readout is built for the room that has to approve the work, not just for the design team.

Ready to improve your product's experience?

Book a free 30-minute call. We'll go through where the experience is costing you, agree which format fits, and you'll leave with at least one thing worth fixing — whether or not you hire me.

Book a Free Scoping Call