UX Consulting
Strategic UX expertise for teams building enterprise software, B2B platforms, and AI-powered products. I help you stop guessing and start designing with evidence.
What I offer
A screen-by-screen analysis of your product with prioritized, actionable recommendations. I identify exactly where users are getting stuck and what to fix first for maximum impact.
Translating complex business requirements into clear user flows. I help you understand how your organization operates and identify where technology creates the most meaningful impact.
Creating and governing scalable component libraries that unify designers, developers, QA, and product owners around consistent implementation standards they can rely on.
Connecting user insights, team knowledge, executive priorities, and client needs into strategic recommendations that resonate with both business goals and user needs.
How it works
We start with a conversation about your product, your users, and where you're seeing friction. I review what you have and identify the highest-leverage opportunities.
I dig into your product — flows, interfaces, data — and benchmark it against best practices and real user behavior patterns.
You receive a prioritized report with specific, implementable recommendations tied to business outcomes, not vague "best practice" suggestions.
I stay involved through implementation to answer questions, review designs, and ensure the recommendations translate into real product improvements.
Client feedback
"Since joining us, Estele has been an integral part of the Tableau to PowerBI migration research effort. Her contributions have been instrumental in helping us make an informed decision about our Data Visualization Strategy."
"It's been great working with Estele. I have really appreciated her attention to detail and professionalism. Her work certainly helped us clarify the right course of action."
"Estele was able to contribute to our overall change management impacts with her useful insights."